Esso
Oil Company
Atlas
Compare UK fuel brands and prices
Compare supermarket, oil company, independent, and motorway brands to see average prices, coverage, and how each group compares to national averages.
Use this brand index to compare how each brand type prices fuel nationwide. Each card summarises average unleaded and diesel prices plus station coverage, so you can see who sits above or below the national mean. Brand pages surface station lists with freshness labels so you can prioritise recent updates.
Planning a trip? Pair brand comparisons with county pages and the UK price map to spot regional shifts, then estimate spend with the journey cost calculator . When you already know where you will fill up, postcode search is the quickest route. Check timestamps and review our data sources on the attribution page .
Biggest footprint
Esso
1370 listed stations across the UK.
Cheapest unleaded
Costco
135.1p/L average unleaded across listed stations.
Cheapest diesel
Costco
156.1p/L average diesel across listed stations.
Top brands by station coverage
Jump straight to brands with the largest station footprint and compare nearby county and route options.
Supermarket brands
Supermarket
Asda
Asda is a major UK supermarket fuel retailer with both supermarket forecourts and a growing number of roadside locations. Asda's 2023 deal for most EG Group UK and Ireland assets significantly ex...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
143.2p/L
Average diesel price
166.1p/L
Supermarket
Co-op
Co-op is best known for convenience retail, but many drivers still associate Co-op branding with former forecourt sites that may now operate under different ownership. In 2022, Co-op agreed to sell 12...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
143.9p/L
Average diesel price
166.3p/L
Supermarket
Costco
Costco fuel is positioned as a member benefit: prices are often competitive, but access rules and operating hours are different from standard public forecourts. In practice, Costco stations are tied t...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
135.1p/L
Average diesel price
156.1p/L
Supermarket
Morrisons
Morrisons forecourt operations were acquired by Motor Fuel Group (MFG) in 2024, changing ownership of the forecourt business while many sites still sit next to Morrisons supermarkets. MFG said the dea...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
142.4p/L
Average diesel price
166.5p/L
Supermarket
Sainsbury's
Sainsbury's operates supermarket petrol stations across the UK, usually attached to larger stores and designed for high-throughput refuelling. The RAC Foundation's PRA data lists Sainsbury&#...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
142.2p/L
Average diesel price
166.2p/L
Supermarket
Tesco
Tesco operates a large network of UK petrol filling stations, most commonly located at or near Tesco supermarkets for convenient refuelling alongside a shopping trip. Tesco's customer help pages...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
141.1p/L
Average diesel price
163.5p/L
Oil company brands
Oil Company
BP
BP is one of the major UK fuel brands, with BP-branded forecourts offering petrol and diesel alongside a convenience shop at many sites. BP highlights its M&S Food partnership at BP-operated locat...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
149.9p/L
Average diesel price
173.5p/L
Oil Company
Essar
Essar is best understood as a major UK fuel-supply and refining name rather than a day-to-day forecourt fascia; its Stanlow operations underpin parts of the downstream fuel market. Through its EET Fue...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
143.7p/L
Average diesel price
165.9p/L
Oil Company
Esso
Esso is ExxonMobil's UK retail fuel brand, found on a large network of petrol stations across the country. ExxonMobil says Esso has around 1,100 UK stations serving about 800,000 customers per da...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
147.5p/L
Average diesel price
170p/L
Oil Company
Gulf
Gulf Oil UK is owned by Certas Energy, part of DCC Energy, and the Gulf brand is commonly used by independent dealers on local and regional forecourts. Certas says it supplies fuel to more than 1,200...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
146p/L
Average diesel price
168.9p/L
Oil Company
Jet
JET is a UK fuel brand operated by Phillips 66, with a long history in the UK forecourt market and a footprint that includes many independently run stations. Phillips 66 says JET has 325+ sites across...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
145p/L
Average diesel price
168.2p/L
Oil Company
Maxol
Maxol is an Irish fuel and convenience retailer with a growing forecourt network, best known in Ireland but relevant to motorists travelling across the island of Ireland and nearby routes. In 2024 Max...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
144.9p/L
Average diesel price
168.2p/L
Oil Company
Murco
Murco is a long-running UK fuel brand that now sits within the wider Motor Fuel Group (MFG) portfolio, so it is still seen on forecourts in parts of the UK. Murco-branded stations are typically dealer...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
145.6p/L
Average diesel price
167.4p/L
Oil Company
Shell
Shell says it has more than 1,000 UK service stations and serves around 3.5 million customers each week, spanning a mix of busy roadside and urban locations. Shell forecourts typically combine fuel wi...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
150.3p/L
Average diesel price
174.5p/L
Oil Company
Texaco
Texaco is a fuel brand marketed in the UK and Ireland by Valero, most commonly seen on independently operated service stations supplied under the Texaco brand. Valero says the UK Texaco network has ar...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
147.1p/L
Average diesel price
171.6p/L
Oil Company
TotalEnergies
TotalEnergies is active in UK forecourts and is also building an EV charging presence, including through the Source joint venture with SSE. Source has stated an ambition for up to 3,000 EV charge poin...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
144.9p/L
Average diesel price
168p/L
Oil Company
Valero
Valero is a major refining and marketing company with UK operations; motorists are more likely to encounter Valero through its branded networks than through 'Valero' as a forecourt fascia. V...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
147.3p/L
Average diesel price
168.2p/L
Independent & regional brands
Independent
Best One
best-one is a convenience symbol group owned by Bestway Wholesale, meaning it is a shop fascia used by independent convenience retailers. Bestway Wholesale says best-one has around 1,400 members, so y...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
145.4p/L
Average diesel price
167.9p/L
Independent
Circle K
Circle K is one of the largest forecourt and convenience brands in Ireland, with a mix of company-operated stations and independent partner locations. Its proposition increasingly combines fuel with l...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
144.4p/L
Average diesel price
166.3p/L
Independent
EG On the Move
EG On the Move operates UK forecourts designed as 'one-stop' travel hubs, combining fuel with a larger convenience offer and branded food-to-go options at many locations. Across the network...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
146p/L
Average diesel price
169.5p/L
Independent
Emo
Emo is a long-standing fuel brand across Ireland and remains important in dealer supply, especially for independent forecourt operators. The brand sits within DCC Energy, which gives it wider procurem...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
148.1p/L
Average diesel price
170.2p/L
Independent
Gleaner
Gleaner is a long-established Scottish fuel business with retail, depot, and distribution operations, including supply to remote and rural areas. Its forecourt footprint reflects a regional operator m...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
152.2p/L
Average diesel price
176.7p/L
Independent
Golden Cross Group
Golden Cross is a local forecourt name that motorists often encounter at individual-site level rather than as a large national chain. In practice, local-site identities like Golden Cross can sit withi...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
145.7p/L
Average diesel price
167.7p/L
Independent
Harvest Energy
Harvest Energy is a UK fuel supplier and forecourt brand within the Prax Group, so it appears both as a supply brand and on some consumer-facing sites. Prax describes itself as one of the UK's la...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
145.1p/L
Average diesel price
166.7p/L
Independent
Highland Fuels
Highland Fuels was founded in 1957 and operates as a fuel and energy supplier in Scotland, serving both retail motorists and other customer types. The company says it has 11 depots and 16 petrol stati...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
146.6p/L
Average diesel price
171.2p/L
Independent
Nicholl Fuels
Nicholl Oils is a major independent fuel distributor in Northern Ireland with both consumer and business fuel activity. Recent updates emphasise lower-carbon fuels (including HVO) and site-level susta...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
144.4p/L
Average diesel price
166.5p/L
Independent
Pace
Pace is a UK dealer-facing forecourt brand that sits within the wider Certas/DCC ecosystem, often used by independently operated stations. Because it is dealer-led, customer experience can vary more b...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
145.5p/L
Average diesel price
167.3p/L
Independent
Solo
Solo is a regional dealer-focused fuel brand with strong roots in Northern Ireland and parts of Scotland, often attached to locally operated forecourts. Its model is built around independent operators...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
146.7p/L
Average diesel price
170.1p/L
Independent
Star
Star Fuels is a Northern Ireland distributor with a strong home-heating and commercial base, supported by wider group infrastructure. The brand operates in a regional model where fuel supply and retai...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
145.7p/L
Average diesel price
170.9p/L
Motorway brands
Motorway
Applegreen
Applegreen is a forecourt and roadside retail operator with UK activity linked to motorway services through Welcome Break and through Applegreen-branded roadside locations. Welcome Break's pages...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
146.1p/L
Average diesel price
163.5p/L
Motorway
Welcome Break
Welcome Break is a motorway service-area operator, so motorists usually use it as a full stopover (fuel, food, toilets, breaks) rather than a fuel-only forecourt. The network and partner mix continue...
Price snapshot
Average prices across this brand's stations.
Average unleaded price
164.6p/L
Average diesel price
179.5p/L
Brand pricing FAQs
Brand averages vary because station locations, local competition, and supply costs differ across regions and towns.
We aggregate the latest station prices for each brand and compare them against national benchmark averages.
Brand cards refresh as new station updates arrive, and each brand shows latest update timing for transparency.
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